Tag Archives: Greenlake

HPE GreenLake for Storage

Deliver business outcomes faster and unlock the full potential of your data with cloud services for storage, optimised for all your workloads.


Data is one of your business’s most valuable assets, fuelling innovation and powering informed decisions. Data needs to be always-on, always-fast, automated, protected and available on-demand. But as your business advances, complexities arise. You need a simple way to transform from IT operator to service provider for your business – so you can focus more on innovation and less on administration – and help your business get more value from their data – wherever it resides.

Get the HPE GreenLake experience

Storage infrastructure with the performance, scale, agility and efficiency your business needs can be yours in days with HPE GreenLake, offering a set of workload-optimised, consumption-based solutions built on an intelligent data platform and delivered to you entirely as a service. Built-in buffer capacity eliminates the risk of overprovisioning by ensuring you’ll be able to handle any unexpected demand, and HPE will work with you to add resources as needed before your business needs additional capacity. With HPE, your data works for you, rather than the other way around.


HPE and SAP partner to deliver SAP HANA® Enterprise Cloud with HPE GreenLake cloud services


  • The new offering addresses a key market requirement for SAP customers
  • With HPE GreenLake, SAP will be able to offer the customer edition of SAP HANA Enterprise Cloud with a consistent, automated cloud experience and their flexible subscription-based as-a-service model

The new customer edition of SAP HANA® Enterprise Cloud delivered with HPE GreenLake will help customers leverage cloud capabilities while keeping their SAP landscape on-premises, facilitating the move to SAP S/4HANA

San Jose, August 6, 2020 – Hewlett Packard Enterprise (HPE) today announced plans to partner with SAP to deliver the customer edition of SAP HANA® Enterprise Cloud with HPE GreenLake, as a fully managed service at the edge, in the customer’s data center or colocation facility of their choice. Customers will be able to keep their SAP® software landscape and data on-premises while gaining the benefits of a subscription-based, agile, elastic, and consistent cloud experience from SAP with HPE GreenLake.

The new offering SAP HANA Enterprise Cloud, customer edition from SAP addresses a key market requirement for SAP customers. According to research from IDC, organizations state that 70 percent of applications remain outside of the public cloud1. There are several factors for this, including application entanglement, data gravity and sovereignty, security and compliance concerns, and the unpredictable and high costs of the public cloud. In fact, with costly data ingress and egress charges, customers can pay more than 2.5 times the cost of storing the data in public cloud, according to 451 Research.2

With HPE GreenLake, SAP will be enabled to offer the customer edition of SAP HANA Enterprise Cloud with a consistent, automated cloud experience and their flexible subscription-based as-a-service model. HPE GreenLake’s robust cloud services and compliance analytics tools will enable SAP to offer on-premise white-glove operations and application management services that SAP HANA Enterprise Cloud is known for at the customer’s location of choice. This partnership will be an extension to HPE and SAP’s decades’ long relationship. In addition, SAP chose HPE because of HPE’s global reach and their trusted established brand with their joint customers.

“Customers are increasingly turning to HPE GreenLake to enable them to benefit from the agility and flexibility of the cloud while also offering the security, data sovereignty, compliance, visibility, and cost controls of an on-premises deployment,” said Keith White, senior vice president and general manager, HPE GreenLake Cloud Services, at HPE. “We have a tremendous opportunity to build on the extensive proven partnership that HPE and SAP have built over decades, with the combination of our rapidly-growing cloud services business with HPE GreenLake and our market leadership in powering SAP workloads.”

“Our long history with HPE and our approach to bringing open innovation with industry-leading offerings, has always put customer needs first,” said Peter Pluim, EVP, Global Head of Enterprise Cloud Services, at SAP. “The new deployment model SAP HANA Enterprise Cloud, customer edition is a direct response to customers who want the flexibility and service level of a managed private cloud, but need to keep their systems in their own data centers, such as public sector and regulated industry customers.  We are planning to make that possible with cloud services from HPE GreenLake and white-glove operations and application management services from SAP, which will help unlock value and create new experiences for our joint customers.”

SAP HANA Enterprise Cloud, customer edition

The new SAP HANA Enterprise Cloud, customer edition will feature an optimized architecture comprised of secure, high-performing infrastructure, including compute, storage and networking technologies that are certified and pre-configured for SAP software.

SAP will be able to offer end-to-end infrastructure with HPE GreenLake cloud services. HPE GreenLake infrastructure has been proven in verifiable SAP benchmarks to have the ability to scale to substantial workload demands from SAP customers. HPE will supply, install and manage the infrastructure. SAP will add their expertise in operating complex private cloud landscapes from the operating system through the SAP HANA database, including the SAP HANA Enterprise Cloud catalogue of applications such as SAP S/4HANA and SAP BW/4HANA. The SAP HANA Enterprise Cloud, customer edition will be delivered as a turnkey, OPEX, cloud subscription offering, that will be available through SAP.

At Westcoast, we feel it is our responsibility to shift the market from selling fairly low-margin, low-value items, to selling more complex workloads. HPE are helping us deliver just that, with the market leading portfolio they serve up, and ultimately, it’s up to us to make sure we offer the support so that our partners understand it.

Our Technology Solutions Experts are enabling new ways of working that help our partners move faster and perform better without complexity or risk by providing industry leading consultancy, pre-sales and support. Speak to one of our specialists today: https://tse.westcoast.co.uk/


Accelerating the transformation of your business

HPE GreenLake cloud services SVP and GM, Keith White talks about his experience, what he’s hearing from customers, and how as-a-Service is shaping the market during these unusual times

We are in the middle of our first HPE Discover Virtual Experience, which launched June 23, including hundreds of sessions and demos, featuring our company’s top experts, as well as guest speakers spanning industries from sports to business. The feedback we’ve received from customers and partners has been overwhelmingly positive. It’s been a great way to engage, listen and learn from our customers and partners.

There was a palpable level of excitement from inside the company to make HPE Discover Virtual Experience a truly immersive event. For those that did not have the chance to see the Spotlight about HPE GreenLake cloud services, we believe you will walk away with a clear understanding of our progress to become an as-a-service company and our capabilities to deliver the cloud experience everywhere.

Today we are launching a new blog series titled Bringing the Cloud to You with the goal of sharing insights on how companies are accelerating the modernization and transformation of their businesses. The series will include special guests – from industry pundits, to customers, to partners who are truly immersed in revolutionizing how we work and live.

Current Environment

To say that we are living in unprecedented times would be an understatement. There is a global movement happening right now that is creating a raw, unfiltered lens on racial injustice. This civil unrest is yet again a signal of deep-seated systemic racism and inequalities for communities of color. We believe we all must play a part in how we shape a world that is equal for all people. We must fight for unconditional inclusion. We must speak up, advocate, and lean into solving humanity with humanity.

We also find ourselves adapting to the realities of COVID-19 and have been hard at work helping our customers and partners navigate major business disruptions while simultaneously modernizing their digital infrastructures and not to mention, giving undivided attention to employees and customers. The future everyone talked about before the pandemic is now here, ahead of schedule. 

The Need to Accelerate Change

Three years ago, Antonio Neri, President and CEO at Hewlett Packard Enterprise, predicted the enterprise of the future would be edge-centric, cloud-enabled, and data-driven. Today, that is no longer a prediction, it’s now! And we know this edge-centric, cloud-enabled world will require the right technology, expertise, and financial flexibility to help organizations accelerate their transformations.

To make that next wave of digital transformation a reality, our first priority is to address the workloads that must be close to the data – whether at the edge or in data centers. Almost 10 years after public cloud emerged, according to IDC, despite its growth, “70 percent of applications remain outside of the public cloud.”1 They still lack agility due to data gravity, latency, and app entanglement. As a result, you have two divergent operating models – one in the cloud and one on-premises – while paying higher costs to maintain them both.

In the next wave of digital transformation, our customers find themselves needing to have the cloud everywhere. That means bringing an acceleration to this vision, which is exciting and challenging all at once!

Accelerating the Edge-Centric, Cloud-Enabled World

We knew we had an opportunity to help our customers accelerate the modernization of their environment – bringing the cloud to them.

At Discover Virtual Experience we announced  next generation cloud services through HPE GreenLake, which provides cloud services to customers in the environment of their choice – from edge to cloud – delivering an agile, lower-cost and consistent cloud experience everywhere for our customers. Unlike public cloud vendors, HPE GreenLake is a flexible as-a-service model that allows customers to prioritize investments that are aligned to business needs. Now more than ever, HPE GreenLake is the cloud that comes to you — highly decentralized and distributed cloud model.

The future

Our current environment is giving us a chance to reflect on what’s important, what must change, and how to act on priorities. From the civil unrest, to the challenges we face in a global pandemic, we must listen and care for those around us. That also means how we engage with and respond to customers, employees, and partners. There is no time to rest. We must all participate in the speed at which organizations can mobilize. Hopefully, along this journey, we will all adapt and emerge transformed.

What’s coming up this week!

Discover Virtual Experience continues for HPE GreenLake today, July 15th with more sessions featuring topics that matter to you. We’ll kick off the day with Spotlight session, The Future of Cloud Services Everywhere: It’s Here Today (Session ID: LB632). I’ll be joined by Daniel Newman, founding partner and principal analyst, from Futurum, along with colleagues from HPE, industry experts and customers who will share the power of cloud services everywhere.

Stay tuned for next month’s Bringing the Cloud to You where I’ll sit down with Tanja Vainio, Managing Director of ABB’s Robotics and Automation business for their Automotive Tier 1 line. She and I will discuss how HPE and ABB are working together to define the Factory of the Future and help drive the success of our customers.


1 IDC Cloud Pulse 1Q20 Survey Findings, May 2020

Hewlett Packard Enterprise unveils HPE Ezmeral, new software portfolio and brand to fuel data-driven transformation


  • HPE Ezmeral is a new brand and software portfolio designed to help enterprises accelerate digital transformation across their organization, from edge to cloud
  • HPE announced that HPE Ezmeral Container Platform and HPE Ezmeral ML Ops will be made available as cloud services through HPE GreenLake 

HPE Ezmeral software helps organizations speed innovation, modernize applications, unlock the value of data, and automate operations – from edge to cloud

SAN JOSE, Calif., June 23, 2020 – Hewlett Packard Enterprise today introduced HPE Ezmeral, a new brand and software portfolio designed to help enterprises accelerate digital transformation across their organization, from edge to cloud. HPE Ezmeral spans a complete portfolio – including container orchestration and management, AI/ML and data analytics, cost control, IT automation and AI-driven operations, and security – enabling organizations to increase agility and efficiency, unlock insights, and deliver business innovation.

The HPE Ezmeral portfolio plays an essential role in HPE’s edge-to-cloud platform-as-a-service strategy. Today, HPE also introduced new HPE GreenLake cloud services, which provide an agile, lower cost, and consistent cloud experience everywhere. As part of this news, HPE announced that HPE Ezmeral Container Platform and HPE Ezmeral ML Ops will be made available as cloud services through HPE GreenLake to bring even greater speed and simplicity to containerized application development, and DevOps agility to the ML lifecycle.

HPE Ezmeral Container Platform software provides the flexibility to deploy and manage containerized applications at scale on any infrastructure – in enterprise data centers, colocation facilities, multiple public clouds, and at the edge. Customers can run cloud-native or non-cloud-native applications in containers without costly refactoring, manage multiple Kubernetes clusters with a unified control plane, and leverage a high-performance distributed file system for persistent data and stateful applications through HPE’s proven innovations such as HPE Ezmeral Data Fabric and the KubeDirector open source project. Now HPE Ezmeral Container Platform will also be delivered as a cloud service through HPE GreenLake.

HPE Ezmeral ML Ops 
software leverages containerization to streamline the entire machine learning model lifecycle across on-premises, public cloud, hybrid cloud, and edge environments. The solution introduces a DevOps-like process to standardize machine learning workflows and accelerate AI deployments from months to days. Customers benefit by operationalizing AI / ML data science projects faster, eliminating data silos, seamlessly scaling from pilot to production, and avoiding the costs and risks of moving data. HPE Ezmeral ML Ops will also now be available through HPE GreenLake.

“The HPE Ezmeral software portfolio fuels data-driven digital transformation in the enterprise by modernizing applications, unlocking insights, and automating operations,” said Kumar Sreekanti, CTO and Head of Software for Hewlett Packard Enterprise. “Our software uniquely enables customers to eliminate lock-in and costly legacy licensing models, helping them to accelerate innovation and reduce costs, while ensuring enterprise-grade security. With over 8,300 software engineers in HPE continually innovating across our edge to cloud portfolio and signature customer wins in every vertical, HPE Ezmeral software and HPE GreenLake cloud services will disrupt the industry by delivering an open, flexible, cloud experience everywhere.”

“The effective use of data is a cornerstone for any government to unlock its full potential,” said Dr. Abdulla Al Kendi, Acting Executive Director of Technology and Policies, Abu Dhabi Digital Authority. “For this reason, Abu Dhabi Digital Authority (ADDA) has formed a strong partnership with HPE on a number of digitization and advanced data initiatives. The recent COVID-19 crisis has ushered in a new chapter to our collaboration with HPE. Using HPE Ezmeral ML Ops, ADDA is deploying leading-edge data science and AI/ML instrumentation to develop intelligent policies aimed at recovery and containment, preparedness and disease management and economic growth and revitalization. We’re pleased with the performance of the HPE Ezmeral ML Ops software so far and are very supportive of the steps HPE is taking to deliver MLOps software through HPE GreenLake.”

“AI/ML is the catalyst to any innovative, scalable and resilient business in today’s world,” said Dr. Mats Nordlund, board member of AI.se, and director of Research and Innovation at Zenuity. “AI innovation of Sweden (AI.se) works with our 70+ partners with an aim to strengthen the competitiveness of Swedish industry and welfare. We are proud to partner with HPE in their development journey for the new GreenLake ML Ops cloud services.  As we strive to accelerate applied AI research though collaboration and cross industry sharing, we are excited to work with HPE in bringing innovation to the area of data factories and ML model development at-scale.  AI.se is excited to work with HPE experts to test, learn and innovate on their new HPE Ezmeral ML Ops offering. Together, we’ve identified ways to refine the functionality and compatibility of the offering, which we believe will serve AI.se and other HPE partners in bringing ML capabilities for business success.”

Commitment to Open Source
 – HPE is actively engaged in the Cloud Native Computing Foundation (CNCF) and Kubernetes community, with open source projects such as KubeDirector, Secure Production Identity Framework for Everyone (SPIFFE) and SPIFFE Runtime Environment (SPIRE). These projects are a key component of the HPE Ezmeral strategy to deliver an open and flexible software portfolio that helps customers avoid vendor lock-in.

  • A key component of the HPE Ezmeral Container Platform is an HPE-contributed open source project, KubeDirector, which provides the ability to run non-cloud-native monolithic applications (i.e., complex, stateful, scale-out application clusters requiring persistent storage) on Kubernetes.

  • HPE’s acquisition in February 2020 of Scytale for cloud-native security underscores its commitment to the open source ecosystem, with ongoing contributions to open source projects, including SPIFFE and SPIRE.

  • On June 22, CNCF announced that SPIFFE and SPIRE have been promoted from sandbox to incubation-level hosted projects. This is an important development that signifies the continued evolution and market adoption of the projects.

  • Since joining CNCF, the SPIFEE and SPIRE projects have grown in popularity and have been deployed by notable companies such as Bloomberg, Bytedance, Pinterest, Square, Uber, and Yahoo Japan. SPIRE has a thriving developer community, with an ongoing flow of commits and merged contributions from organizations such as Amazon, Bloomberg, Google, Hewlett-Packard Enterprise, Pinterest, Square, TransferWise, and Uber.

The HPE Ezmeral brand name is a derivative of esmeralda, the Spanish word for emerald. Emeralds are believed to confer power and the ability to predict future events, strengthen intelligence, ease stress, and enhance immunity. The transformation of raw emerald to a cut and polished stone to reveal something more beautiful and valuable is analogous to the digital transformation journey our customers are on. To read more about the HPE Ezmeral strategy, portfolio, and brand launch, please see the blog from Kumar Sreekanti, CTO and Head of Software for Hewlett Packard Enterprise.

Five steps for making the move to an on-premises consumption model

Not all applications can be run in the cloud. Here’s advice on how to run them on premises and still give them all the benefits of the cloud.

By now, the benefits of the cloud are well known: reduced costs, improved scalability, increased efficiency, and more agility. But not all enterprise applications, workloads, and data are suited for it. Compliance and security issues prevent moving some to the cloud, while complex dependencies among applications won’t allow others to run there. In some cases, it is financially unfeasible or impractical to move them.

However, non-cloud applications can get all of the benefits of the cloud by moving to an on-premises consumption model. In this model, businesses work with a partner that provides them with enough on-premises infrastructure and services to meet all their needs but the enterprise pays for only what it uses. This cloud-like economic model shifts spending from a capital expense model to an operating expense one and helps companies better align their business cycles with their infrastructure spending.

Moving to an on-premises consumption model may sound like a daunting task, but it’s easier than you might think. Take the following five steps to get there.

Step 1: Decide which applications and data should be moved

Start off by determining which applications and data should be moved to the cloud and which cannot or should not be moved. Put together a comprehensive list of your applications and data, along with their needs and requirements. On what hardware are the applications running? How are they architected? Make sure to include the dependencies for each application, including how they communicate with other applications and how frequently those communications occur. List any regulatory and security requirements for each application and set of data. Factor in seasonality issues, if certain applications will be used more during certain times of the year.

Determine how important each application and dataset is for the business and what IT must do to align business strategy with infrastructure. If some applications and datasets are less important to your company, you can ultimately sacrifice performance when architecting them for the new model. But important ones will need the highest performance possible. So, if you’re a financial firm with high-frequency traders or you need low latency for another reason, be willing to pay more for extra performance.

This is also the time to examine your entire application portfolio and consider retiring duplicate, unnecessary, or redundant applications. A general rule of thumb is that 50 percent of workloads are good candidates for moving to a more optimal environment, 30 percent should stay where they are, and 20 percent should be retired.

Based on all that, you’ll be able to decide which applications should be eliminated, which should stay untouched, and which are candidates for the on-premises consumption model.

Step 2: Determine the business case for making the move

Next, put together the business case for which applications and data should be moved to an on-premises consumption model. Try a technique called ease and impact, which uses a two-by-two matrix: On one axis, rate the ease of moving each application to the on-premises model, and on the other axis, rate each application’s business impact if it moves.

In some instances, it will be quite easy to move an application. For example, you may move an application that runs in a virtual machine on legacy hardware and run it on new hardware on premises. However, in other cases, it may be much more difficult to do—for instance, if the application needs to be rearchitected.

Once you’ve rated every application along both axes, you’ll clearly see which of them are easy to move and will have the most business impact once they’re moved. For each of them, perform financial modeling to compare the costs of leaving them as is or moving them. First, determine the costs of leaving them as is. So, for an application running on legacy hardware, include how much power it uses, how much cooling it requires, how many square feet it needs in the data center, how much administrators’ time it requires, and how many licenses you need. Add all that up to determine how much it costs to run the application every year on legacy hardware.

Compare that to the costs of moving each application to an on-premises model, based on what you’ll be charged for consumption. That will give you a good estimate of the return on investment for moving each application.

Step 3: Right-size the environment for applications and workloads

After the decision has been made about which applications to move, match the capacity you’ll pay for with your enterprise’s actual needs. Doing that requires right-sizing the environment the applications and workloads are going to be run in.

Let’s say an enterprise has decided to move 50 applications to an on-premises consumption model. It’s impractical to move them all at once. They should instead be migrated in a series of waves. Doing this helps determine the right-size environment. That’s because it can be difficult ahead of time to estimate how much capacity all 50 applications will require. But if you migrate them gradually, you’ll create the new environment in bite-sized increments with each new wave, so that when you finish the migration, you’ll have right-sized the environment.

Step 4: Choose the right tools for a cloud-like experience

So you’ve move your applications to the on-premises consumption model, but your work isn’t over—in fact, it’s just beginning. Because now you’ll need to manage your applications and environment with the right tools to give end users and IT the most productive cloud-like experience.

Different job titles will need different types of tools. Developers need tools that let them easily and quickly provision VMs and containers. The best of those tools use automation so that developers can merely click buttons to set things such as machine size, network connectivity, disk size and types, and backup schedules.

IT teams need tools to perform their most important management and troubleshooting tasks, such as monitoring performance and costs, provisioning environments, managing lifecycles, doing backups, and handling compliance issues. And data scientists need tools that let them immediately start using machine learning and artificial intelligence without worrying about provisioning and other back-end tasks.

Step 5: Choose the right partner

To do all this, enterprises must choose the right partner for providing the infrastructure, services, and tools needed for an on-premises consumption model. Enterprises should look for a partner that recognizes that most companies live in a hybrid world and that there are no longer one-size-fits-all solutions.

The ideal partner must be comfortable working with on-premises, public cloud, hybrid cloud, and SaaS models, and have experience with a broad set of technologies. Look for a partner that can guide you in finding the right mix of technologies based on your workloads, applications, and business requirements, and has a solid team in place for service and support.

Follow these five steps, and your business can expect to see significant savings and operating improvements. Companies that make the move correctly can expect to see an approximate 30 percent reduction in CapEx and a 65 percent reduction in the time it takes to deploy projects.